Retailers Face Inconsistent Product Data in E-Commerce Efforts

When a shopper has a hard time finding a product in a brick-and-mortar store, it can breed frustration and result in lost revenue for a merchant. That frustration can also manifest itself online, when store websites or third-party retailers show multiple results for the exact same product, all with pletely different descriptions.But, the Jackson Township Fire Co got another kind of wet-downWedding favors, this one unexpected and unwelcome, last Saturday morning.It can also strain retailers internally. “Not only does it delay getting a product to market by not having that information from a supplier in standard form, but it also costs money to cull all that stuff from various sources,” says Dan Smith, CIO of Hudson’s Bay Co., the Canadian department store pany that operates stores including Saks and Lord & Taylor. Creating a standard system for sharing product information is “a frontier I believe needs a lot more evolution.”

One standards organization, GS1,The first was the introduction of Shopify Payments, which saw the company take on payment processing on its own,polarization maintainingwithout the need for secondary partners. is working to help businesses obtain valid and accurate Global Trade Item Numbers, the sequence of numbers within the barcodes found on product labels. Retailers including eBay Inc., Google Inc. and Wal-Mart Stores Inc. have endorsed a guide by GS1 meant to help businesses resolve incorrect,BMW has taken a huge step toward revolutionizing the role ofcrystal lightin automotive manufacturing by having a handful of robots work side-by-side with human workers at its plant in Spartanburg, South Carolina. duplicate and conflicting product information. Ensuring these numbers are correctly assigned to products will improve the online shopping experience for customers while helping retailers manage inventory and develop a consistent presence across the Web, GS1 says.

The effort es as retailers including Wal-Mart and Target Corp. are spending big to create a seamless customer experience across multiple physical, mobile and online channels. Wal-Mart has said online sales are key to its growth strategy and has forecast increased spending this year to boost online sales. The pany also said it is experimenting with allowing shoppers to pick up online orders at physical stores.Cuban authorities also can still deny travel in cases of defense andVintage tubs“national security.”This is trying to find something where product information is more consistent,” says Bernie Hogan, senior vice president for emerging capabilities and industries at GS1’s U.S. division. Standardized product information across the Web “can improve search performance,The team, Faisalabad Wolves led by Misbah ul Haq, was asked to leave the hotel because its members were issued visas that allowed them to stay only in Mohali, where the match venue is located,Split Zentai Suitsand not in adjoining Chandigarh. which means better results for the consumer.”Problems can arise from the way search engines or e merce marketplaces pick up product data, Mr. Hogan says.

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